We help eco-friendly suppliers sell to restaurants smarter, faster and more effectively

about us

We’ve developed a powerful data network, a cutting-edge technology platform, and automated, AI-driven processes to help plant-based food manufacturers and other eco-friendly companies connect with restaurant buyers, accelerate deal closures, and scale. Backed by a world-class team of industry experts, we combine innovation, data intelligence, and strategic execution to drive sustainable growth for our client partners.

What we do

Smarter Sales, Faster Deals, Bigger Results

Achieving outstanding results for companies selling to restaurants requires the right expertise, digital assets, targeted contact databases, strategic partnerships, and purpose-built technologies. By leveraging automated workflows, industry-leading publishing and syndication channels, and direct access to hundreds of thousands of restaurant buyers, we accelerate deal-making with efficiency and precision. Our streamlined, data-driven approach maximizes impact while minimizing overhead, ensuring cost-effective solutions for even the most budget-conscious businesses in the restaurant industry.

We’re to(fu)tally committed to your success

Reach the right restaurant buyers, close deals faster, and maximize impact — efficiently and cost-effectively.

Get started

Leadership

With deep expertise in B2B content marketing and lead generation in the restaurant industry — and a strong commitment to plant-based living (two of us are long-time vegans) — our leadership team knows how to connect eco-friendly suppliers with restaurant decision-makers faster and more effectively than anyone else.

Our experience spans more than a decade of executive leadership at Starfleet Media, the world’s leading provider of B2B content marketing and lead generation programs for hospitality industry solution providers; Starfleet Research, a top-tier IT market research firm specializing in the restaurant and hotel sectors; and the industry-leading publications Restaurant Technology News and Hotel Technology News, read by tens of thousands of industry practitioners. Media partnerships include the National Restaurant Association Show and Plant Based World Expo.

Our proprietary industry databases, Preopening Restaurants Resource and Restaurant Activity Report, contain the largest and most up-to-date records of restaurant owners and operators in the United States and Canada, covering both existing restaurants and those preparing to open. No other resource offers a more comprehensive, accurate, and current database of restaurant decision-makers.

Jeff Zabin

Chief Executive Officer

]

Paulina Hubli

Chief Operating Officer

Rick Wilcox

Chief Data Officer

Our team

Our team of data-driven strategists and campaign execution specialists excels in high-impact lead generation. We don’t just generate leads — we engineer strategic, scalable growth by leveraging a powerful combination of multi-channel marketing, automation and data analytics.

Velocity Autopilot, our AI-powered lead generation and conversion engine, streamlines and automates critical marketing and sales processes, eliminating inefficiencies and maximizing revenue. Backed by industry-leading databases, we enable precise, data-driven targeting based on location, opening date, category, cuisine type, check size, buyer behavior, and other key factors, ensuring that every campaign reaches the most relevant audience.

Our approach is both high-tech and high-touch. We combine AI-driven email campaigns, data-backed social engagement, and compelling content with publishing, advertising, paid promotion, and content syndication strategies to elevate brand visibility. At the same time, our team provides personalized phone outreach and follow-ups as needed, ensuring a seamless, human-centered sales journey that accelerates deal closures.

We don’t rely on guesswork. Every campaign is continuously optimized through A/B testing, predictive analytics, and real-time performance tracking to maximize impact. With deep expertise in CRM integration, marketing automation, and data intelligence, our team delivers high-quality leads and helps our client partners close more deals — efficiently and effectively.